About Us
SIRENA apparel & products are eco-friendly and offer a combination of fashion and function that is tailored specifically to the needs of the modern woman. Our products are designed to be stylish, while also providing the necessary comfort and support for women who lead active lifestyles.
SIRENA sets itself apart by its commitment to supporting pet shelters & animal charities by designing pet beds from left over swimwear fabrics that are then donated to animals in the Brazilian shelters to provide comfort.
Additionally, Sirena's Paws for Empowerment program donates pet blankets and other necessary items to local US shelters with proceeds from product sales. Giving back to a cause that is important to us creates a sense of purpose and meaning behind each customer purchase.
SIRENA offers a unique and compelling combination of style, function, and social responsibility that is sure to resonate with many women who are looking for high-quality fitness apparel and swimwear that they can feel confident about wearing.
Meet the Founder
With a solid background in both human and pet health & wellness, as well as a genuine love for furry companions, Sirena Founder/CEO, Trish Richter, nurtured another passion that ignited her entrepreneurial spirit - swimwear and fitness apparel!
As an advocate for an active lifestyle herself, she recognized the need for comfortable, eco & animal-friendly swimwear and fitness clothing that would cater to the needs of fashion-forward women who prioritize both style and functionality. Motivated by her commitment to sustainability, Trish set out to create a line of swimwear and fitness apparel that aligned with her values.
Drawing on her knowledge of fabric technology and her penchant for innovation, she partnered with swimwear manufacturers that not only met the highest standards of comfort and quality, but also had a minimal impact on the environment. Sirena's unique creations feature thoughtfully chosen materials that are gentle on the planet, utilizing eco-friendly fabrics that boast moisture-wicking properties and optimal breathability.
These designs effortlessly blend fashion and function, allowing the modern woman to move with freedom and confidence while looking stylish. Trish proudly expresses “Our brand motto is ‘Strength. Beauty. Confidence.’ which aims to inspire women to embrace their individuality, be proud of who they are, and feel comfortable and self-assured in their own skin. This affirmation serves as a reminder that every woman has the right to feel confident and empowered."